It was a truly rewarding experience working with Patrick Chun and the IITTI team on this project. Patrick demonstrated exceptional leadership by providing clear guidance, thoughtful feedback, and unwavering support throughout the process. His expertise in business strategy and professional branding offered valuable insights that bridged the gap between academic learning and real-world application. The project not only strengthened our critical thinking and collaboration skills but also deepened our practical understanding of marketing strategy for small businesses. I wholeheartedly recommend working with Patrick and IITTI for future projects, as their professionalism and commitment to excellence are outstanding.