Digital Marketing
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Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
target market blogs marketing personal finance marketing strategies search engine optimization social mediaOur company advertises a personal finance software online. We have developed a set of marketing strategies, but it has been challenging to implement them.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Creating marketing content in the form of posts, blogs, and infgraphics, etc.
- Set up buffer to load social media posts
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our marketing strategies
- Input on choices, problems or anything else the students might encounter.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Expense Trend aims to help people save money, gain control of their financials, and eliminate any financial strain they are experiencing. Expense Trend is a financial management platform that offers a wide range of tools and features to provide users with a comprehensive solution for tracking expenses, lowering bills, and achieving financial goals.
Through personalized deals, personal finance visuals, and improving financial literacy, you can find easier ways to save.
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