ZenithBlox Dynamic Pricing Strategy Development
ZenithBlox Inc. is seeking to refine its pricing model to enhance competitiveness and maximize revenue. The current pricing strategy lacks flexibility and does not fully account for market fluctuations or customer segmentation. The goal of this project is to develop a dynamic pricing model that leverages data analytics to adjust prices in real-time based on demand, competition, and customer behavior. This project will allow learners to apply their knowledge of data analysis, economics, and marketing strategies to create a robust pricing framework. The team will conduct market research, analyze historical sales data, and explore pricing algorithms to propose a comprehensive pricing strategy tailored to ZenithBlox's product offerings.