Marketing Plan for Clear Air Device

ClearAir Device was incorporated during the 2021 COVID-19 pandemic. This timing was ideal as the EPA, FDA, USDA, and Health Canada all relied on ozone as an effective disinfection against the novel coronavirus (SARS-CoV-2).   ClearAir Device Ltd. is a female-founded, green & clean tech company. Privately owned and financed, our company sells and distributes eco-conscious, cleaning, and sanitizing products focusing on low-grade, aqueous ozone to effectively remove harmful contaminants from food, water, and surfaces. Our “Made On Demand” suite of stabilized aqueous ozone devices has been tested and proven to replace many chemical cleaning and sanitizing products. clearairdevice .ca sells and ships On-demand Contamination Control and life Sciences Devices throughout Canada and North America. Our products are FDA, and Health Canada-approved for safe use.   THE PROBLEM The COVID-19 pandemic has created global concerns for sustainable health, complicated by reduced food security and hampered supply chains. This state of unrest is long-standing and has us seeking and applying new measures to stay healthy at home, work, and in the community.   The problems that we solve : YouTube   The main goal for the project is to create a comprehensive marketing plan for Clear Air Device, focusing on promoting the benefits of Aqueous Ozone technology and increasing brand awareness. This will involve several different steps for the learners, including: - Conducting market research to understand the target audience and competitors. - Developing a marketing strategy highlighting Aqueous Ozone technology's unique benefits. - Creating a marketing campaign that includes digital and traditional marketing channels. - Identifying key performance indicators (KPIs) to measure the marketing plan's success. - Collaborating with the Clear Air Device team to align the marketing plan with the company's goals and values.

Enhancing IITTI's Marketing Strategy

IITTI, a company specializing in soft skills certification, is seeking to refine its marketing strategy to better reach its target audience and drive growth. The project involves conducting comprehensive market research to identify new marketing techniques that can be leveraged to enhance IITTI's current strategy. The goal is to evaluate the effectiveness of the existing marketing efforts and provide actionable recommendations for improvement. This project will allow learners to apply their knowledge of marketing principles and techniques, including market analysis, competitive analysis, and strategic planning. The tasks will include analyzing market trends, identifying potential gaps in the current strategy, and suggesting innovative marketing approaches that align with IITTI's objectives.