Sustainable Logistics & Green Operations Strategy for JIT Logistics

Project Objective and Goals This project will help JIT Logistics explore eco-friendly practices in logistics and delivery. The main objective is to design a sustainability roadmap that balances operational efficiency with environmental responsibility. Students will research fuel alternatives, green partnerships, and packaging solutions while building a business case for sustainable logistics practices that attract eco-conscious clients. The outcome will be a Green Operations Playbook that JIT can use as a guide for scaling responsibly and differentiating itself in the Ontario logistics market. Tasks Students Will Complete Sustainability Audit Assess JIT’s current carbon footprint (fuel usage, vehicle types, packaging waste). Benchmark JIT against industry best practices in sustainable logistics. Alternative Fleet Research Research affordable green vehicle options (electric vans, hybrid trucks, e-bikes for local delivery). Evaluate charging/fueling infrastructure and total cost of ownership. Eco-Friendly Packaging Solutions Identify sustainable packaging suppliers (biodegradable, reusable). Compare costs, durability, and customer perception. Partnership Opportunities Explore partnerships with green-certified suppliers, warehouses, and recycling companies. Research government incentives or grants for sustainable fleet upgrades. Customer Engagement & Branding Develop messaging that positions JIT as a sustainability-focused logistics provider. Propose marketing campaigns to attract eco-conscious small businesses and retailers. Financial & Operational Impact Model the costs and savings of adopting green logistics practices. Create a phased implementation plan (short-term wins, long-term investments).

Reducing Delivery Delays Through Real-Time Tracking and Communication Improvements

This project tackles one of the most common challenges in logistics: delivery delays and the negative customer experience they create. The objective is to help JIT Logistics analyze the root causes of delays, design better real-time tracking systems, and create improved communication processes between drivers, dispatch, and customers. By the end of the project, students will deliver a delay-reduction framework that includes data analysis, new technology recommendations, and improved standard operating procedures (SOPs).

Route Optimization and Operations Efficiency Strategy for JIT Logistics

This project will give students the opportunity to work directly on the operational side of logistics by analyzing JIT Logistics’ delivery workflows and recommending improvements in route planning, driver allocation, and cost management. The goal is to design a data-driven optimization framework that reduces delivery times, lowers fuel costs, and improves customer satisfaction. Students will use real or simulated data to propose solutions around routing, scheduling, and efficiency, building a practical operations playbook that JIT can use as it scales.

Digital Marketing & Customer Acquisition Strategy for a Logistics Startup

This project focuses on helping JIT Logistics , a delivery and logistics startup, strengthen its digital presence and attract new clients across Ontario. Students will work on creating a scalable marketing and sales funnel tailored to the logistics sector, with an emphasis on small business clients, e-commerce retailers, and local distribution partners. By the end of the project, students will produce a digital growth playbook that includes research, campaign strategies, and client acquisition tactics to position JIT Logistics as a competitive and trusted logistics provider.

Data Cleaning & Visualization of Logistics Operations for JIT Logistics

The objective of this project is to: Clean, analyze, and visualize logistics and delivery performance data for JIT Logistics. The goal is to uncover insights on operational efficiency, delivery times, and cost per trip, which can be used to improve decision-making and showcase performance to clients. Desired outcomes by the end of the project: Explain the importance of data-driven decision making in logistics Differentiate between structured data (delivery times, costs, routes) and unstructured data (customer feedback) Understand how logistics datasets can be cleaned and prepared for analysis Apply the four types of data analytics (descriptive, diagnostic, predictive, prescriptive) in a logistics context Create dashboards and visualizations for KPIs such as on-time delivery %, fuel efficiency, and route optimization Recognize how visual data storytelling can improve communication with business clients Recommend strategies for using cleaned data to improve JIT Logistics’ operations Recommended IBM SkillsBuild course(s): Overview of Data Tools and Languages Your Future in Data: The Job Landscape

IBM SkillsBuild: Build a Website

The objective of this project is to: Design and launch a professional website for JIT Logistics Inc. , a delivery and logistics company serving Ontario. The site will highlight our services such as last-mile delivery, freight transport, and e-commerce logistics , while also making it easy for potential customers to request quotes and get in touch. Desired outcomes by the end of the project: Build a responsive, mobile-friendly website that reflects JIT Logistics’ brand identity Create essential pages: Home, About Us, Services, Service Areas, Contact/Quote Form Develop a simple intake form so businesses can request shipping/delivery quotes online Showcase JIT Logistics’ differentiators (reliable service, Ontario coverage, competitive pricing) Ensure website loads fast and is optimized for basic SEO (keywords: “Ontario delivery service,” “Brampton logistics,” etc.) Deploy the website live on a free host (GitHub Pages, Netlify) with instructions for future updates Recommended IBM SkillsBuild course(s): Web Development Basics Developing Sites for the Web Introduction to HTML and CCS Your Future in Web Development: The Job Landscape

Market Research

JIT Logistics is a delivery and transportation company based in Toronto that specializes in just-in-time and last-mile logistics services. We want to better understand our target market, customer behavior, and the overall logistics industry to develop clear strategies for growth and competitive differentiation. Students will: Study our company’s core services, delivery model, customer promise, and operational values Identify our target customers (e.g., e-commerce businesses, local retailers, B2B partners) and analyze their needs, expectations, and pain points Research the logistics and transportation industry in Ontario, including emerging trends (e.g., automation, sustainability, e-commerce delivery expectations) Conduct competitor analysis on at least 5 local logistics companies operating in Ontario, evaluating services, pricing, brand, and positioning Provide strategic recommendations on how JIT Logistics can improve brand awareness, customer targeting, and service design Bonus tasks may include: Identifying ways JIT can stand out in a saturated market using innovation, value-added services, or niche specialization Suggesting long-term branding and marketing approaches that reflect our just-in-time identity The goal is to receive actionable insights and recommendations that will inform future marketing, branding, and operational decisions.

Digital Marketing for JIT Logistics

Project Goal JIT Logistics provides fast, reliable delivery services across Ontario, and advertises a wide range of logistics solutions online. While we have already developed a set of digital marketing strategies, we’ve found it challenging to consistently execute and manage our online presence. We are looking to collaborate with students to help review, manage, and post marketing content that promotes our services, builds our online brand, and drives traffic to our website. Students will engage in the following activities: Learn about JIT Logistics’ core services, brand voice, and target audience (e.g., e-commerce businesses, local retailers, B2B clients) Review and improve existing marketing materials such as social media posts, email drafts, and promotional brochures Schedule and post content across our digital platforms (Instagram, LinkedIn, Facebook, etc.) based on our social media calendar Monitor and maintain our online channels to ensure they are active, relevant, and up to date Bonus Activities May Include: Recommending SEO strategies to make our website and marketing content more discoverable on search engines Proposing improvements to content workflow, visuals, or engagement strategy